Call for Proposals: Freelance Social Media, Email & Web Content Manager

Freelance Social Media, Email & Web Content Manager

About Craft Nova Scotia

Scope of Work

• Content planning & creation
• Develop and publish posts under key content categories, such as:
• Meet the Maker spotlights
• Behind-the-Scenes: Craft NS Rebuild updates
• Craft process / studio / “craft in action” content (photo, video, Reels)
• Event and exhibition promotion
• Opportunities & industry news (grants, calls, deadlines)
• Community engagement posts (polls, Q&As, prompts)
• Reposting and amplifying member and partner content
• Scheduling & tools
• Use Meta Business Suite or similar tools for scheduling and basic analytics.
• Maintain a shared content calendar and project tracker (e.g., Google Drive / Sheets / Docs).
• Community engagement
• Monitor and respond to comments, DMs, and tagged content.
• Proactively engage with member accounts and partner organizations to increase visibility.
• Performance & reporting
• Provide a short monthly report summarizing reach, engagement, follower growth, and key insights, with recommendations for adjustments.

• Draft, design, and schedule bi-weekly email newsletters (Mailchimp or similar), following and evolving the existing structure, which typically includes:
• Member spotlight / maker feature
• Opportunities & announcements (funding, calls, sector news)
• Behind-the-scenes “Craft NS Rebuild” updates
• Studio / gallery news (Mary E. Black Gallery and Centre for Craft spaces)
• Events, workshops, and calls for participation
• Simple engagement features (polls, questions, feedback links)
• Manage and segment the email list to support targeted communication.
• Optimize subject lines, preview text, and layout to improve open and click-through rates.
• Provide brief bi-monthly newsletter performance snapshots (open/click rates, top-performing content, recommendations).

• Update and maintain website content (e.g., news, events, exhibitions, opportunities, program pages).
• Ensure content is current, accurate, and aligned with our communications tone and brand.
• Coordinate with the Executive Director and Operations Manager to:
• Post new announcements and calls for entry
• Update member-facing information and public-facing information
• Support website content related to major events (e.g., shows, campaigns, special projects).
• Optimize basic elements of web content:
• Formatting for readability and accessibility
• Image selection, cropping, alt text, and file naming
• Simple internal linking between relevant pages.

• Maintain and refine the shared content calendar and project tracker (e.g., key dates, campaigns, member features).
• Help manage a maker content intake process (e.g., Google Form + email option) to collect bios, photos, and videos from members.
• Track member features over time to support equitable visibility and representation across disciplines, regions, and identities.
• Provide light documentation so that the workflow is clear and sustainable for Craft NS staff and future contractors.

Desired Qualifications

• Demonstrated experience (3+ years) in social media management and content strategy, ideally for arts, culture, or non-profit organizations.
• Strong copywriting and storytelling skills, with the ability to write in a voice that is:
• conversational and clear
• creative and appreciative of craft
• professional, inclusive, and community-first.
• Experience planning and sending email newsletters (Mailchimp or similar), including layout, segmentation, and performance optimization.
• Experience with website content management systems (CMS) such as WordPress, Shopify, Squarespace, or similar:
• Able to perform regular content updates (text, images, links, basic page structure).
• Website design / UX skills (e.g., layout, simple landing pages, basic visual design) are a strong asset.
• Comfort working with:
• Meta Business Suite (or other scheduling/analytics tools)
• Google Drive / Docs / Sheets
• Basic image / video editing tools (e.g., Canva, Adobe Express, or similar).
• Familiarity with Nova Scotia’s craft sector or broader arts community is an asset.
• A demonstrated commitment to equity, diversity, inclusion, and accessibility, and to amplifying a wide range of craft traditions and voices.

Working Relationship

• The contractor will work closely with the Executive Director, and in regular coordination with the Operations Manager and General Technician (for events, photography, documentation, etc.).
• Work is primarily remote, with flexibility around working hours. Occasional in-person attendance at events or studio visits is an asset but not required.
• This is an independent contractor engagement: the contractor is responsible for their own equipment, workspace, software subscriptions beyond agreed tools, and all taxes/benefits.

Contract Term & Budget

• Initial term: [e.g., 3–6 months], with the possibility of extension based on fit, performance, and funding.
• Estimated start date: January 5th, 2026 (or earlier if available)
• Compensation: Please provide a clear fee structure, including:
• any one-time setup / strategy / template costs, and
• a monthly fee for social media, newsletter, and website content management within the scope described above.

How to Apply / Submit a Proposal

1. A brief introduction to you / your practice and why you’re a good fit for Craft Nova Scotia.
2. 2–4 examples or links to:
• social media accounts or campaigns you have managed, and
• newsletters and/or website content you have created or managed.
3. A short description of how you would approach:
• implementing an existing content strategy across social, email, and web, and
• supporting equitable member visibility and storytelling.
4. Your proposed fee structure (setup + monthly) and any assumptions about hours or tools.
5. Your availability and preferred start date.