Craft Nova Scotia Planning for the Future: Organizational Review


Strengthening Craft Nova Scotia and Broadening its Impact

Craft Nova Scotia aiming to emerge stronger from COVID-19
Halifax, NS, December 16, 2021 --- 
The COVID-19 Pandemic has caused much upheaval across the whole arts and culture sector in Nova Scotia and across Canada. Craft Nova Scotia had to close the physical Designer Craft Shop, and we has been following public health mandates which have resulted in changes to our programs and services to members. We are grateful for the pandemic relief funding programs by the Governments of Canada and Nova Scotia to help us get through this period of uncertainty.
We recognize that we, like all arts organizations, must come to terms not only with the impacts of COVID-19, but also with the social movements of our time. As we look toward 2022, we are taking this opportunity to conduct an organizational and program review through the lenses of Truth and Reconciliation as well as equity, diversity and inclusion of people from diverse backgrounds and ethnicities.
Craft Nova Scotia will celebrate the 50th anniversary of its founding in 2023. While such anniversaries are a valuable opportunity to look back on how far we have come, it is important to carefully consider how we go forward into the future. This review process is timely, and is designed to build a new legacy of repairing relationships, creating an inclusive organization with relevant programs for a diverse range of members and the wider craft community. 
We have engaged a third-party consultancy, Strategic Moves, to facilitate the research and community engagement process over the next four months.
This initiative will include a review of our organizational structures, governance and programming to identify and reduce systemic barriers to the full and equitable participation of craft makers from across Nova Scotia’s diverse communities. In addition, Strategic Moves will prepare a review of external trends, challenges and opportunities, including how the arts sector at large is working toward recovery and resiliency, the digital transformation of society and trends in retail. 
Members and the public will be invited, and have the opportunity to participate in this work through roundtable conversations via Zoom meetings and an online survey. 
“Craft Nova Scotia is a membership-based arts service organization that relies on the active participation of its current members as well as the wider craft community to help shape the next phase in our evolution.  A sub-committee of Craft Nova Scotia’s Board of Directors is acting as “process stewards” to ensure this work reaches out to and engages the full diversity of the craft community and to support the independent consultant’s work. From the outset, the voice of members and the wider craft community will be pivotal to shaping the outcomes of this initiative.” Deborah Wheeler, President, Board of Directors, Craft Nova Scotia
Information and updates about this work, and the opportunities to participate during the early part of 2022, is available on this page, which can be linked to at

About Craft Nova Scotia 

Craft Nova Scotia is located within Mi’kma’ki, the ancestral and unceded territory of the Mi’kmaq People. This territory is covered by the Treaties of Peace and Friendship of 1726.  We acknowledge and honour the Mi’kmaq people who have cared for and continue to care for this land. 
Craft Nova Scotia, (also known as Nova Scotia Designer Crafts Council), is a non-profit, charitable arts service organization that works to encourage and promote both the craft movement in Nova Scotia and the public awareness and appreciation of craft products and activities.
Craft Nova Scotia was formed in 1973 to support and develop the quality craft movement. Today, it is the provincially recognized craft organization; we have a membership of approximately 300 individual artisans and craft enthusiasts and represent over 1,000 others through various member groups and guilds. 

About Strategic Moves (

Strategic Moves, founded by Inga Petri in Ottawa in 2007, is now located in Whitehorse, Yukon on the Traditional Territories of the Ta’an Kwäch’än Council and Kwanlin Dün First Nation. These are self-governing nations that negotiated modern treaties (2002; 2005) under the Umbrella Final Agreement between the 14 Yukon First Nations and the Governments of Canada and Yukon.
Strategic Moves operates at the crossroads of research, strategy and marketing. Their success in working with organizations in the public and private sectors, is the result of designing highly dynamic, collaborative approaches that guarantee the purposeful, ongoing participation of clients and stakeholders backed by data-driven research and analysis. Since 2007 they have gained a national reputation through large-scale national studies, and major research and strategy assignments at the national, provincial/territorial and regional levels. Strategic Moves maintains a strong focus on the arts and cultural sectors in every province and territory in Canada, including in Nova Scotia and the Atlantic Region.


For More Information 

Kelly Jerrott, Executive Director
Craft Nova Scotia
Phone (mobile): 902-880-3314
Inga Petri, President
Strategic Moves
Phone (mobile) : 613-558-8433


Project Schedule

December 2021
Project start up, document and literature review
Engagement and communications plan
January 2022
Prepare Environmental Scan of external trends, challenges and opportunities
In-depth Interviews with Key informants (individuals TBD)
Design and field online survey for members, former and potential members and the public at large
February 2022
Continue promoting online survey to members and the public at large
3 Digital Roundtables with current members – participants will be paid honoraria (date TBD)
2 Community engagement sessions via zoom, RSVP required – active participants will be paid honoraria (date TBD)
Prepare a Comprehensive Report of Findings
March 2022
Presentation of findings in an open community meeting (date TBD)
Series of 3 Planning sessions including the Craft Nova Scotia Board of Directors, Staff and interested members and representatives of equity-seeking groups
Develop jointly recommendations for changes to organizational structure and governance, programs and services, membership criteria, and identification of any supporting training and development

Project Contact

The Craft Nova Scotia Board of Directors has contracted Strategic Moves to gather input from our membership, former and potential members as well as the wider craft community, partners and other stakeholders and support the creation of a series of recommendations.
For more information, please contact:
Inga Petri, CAIP
Strategic Moves
Whitehorse, Yukon 
613 558 8433 (mobile; Canada-wide)


Project Organization


How to Join the Planning Group

The Planning Group will be made up of the Craft Nova Scotia’s elected Board of Directors, which includes the “process stewards” as a sub-committee of the board, staff, and community representatives. 
Planning Group will actively participate in the reflection and planning process. The decision process is designed to achieve consensus, the process and conversations should lead to a common set of goals and implementation paths.
Craft Nova Scotia is looking for Community Representatives to join the Organizational Review Planning Group. We welcome participation from individuals interested in supporting the evolution of Craft Nova Scotia: current members, former and potential members, people interested in advancing reconciliation, equity, diversity and inclusion. 
We are inviting up to 10 community representatives to participate in the Planning Group, with a preference given to individuals from equity seeking groups.  It is important that we have representatives with varying perspectives from Nova Scotia's Craft Community. Submissions will be reviewed to ensure a diverse representation and perspective within the Group. 
The first 10 submissions who are able to commit the time needed for fulsome participation, and a diverse representation and perspective will be considered for the Planning Group. 
Criteria for participation: 
  • must be able to commit to the time to fully engage in the planning work
  • have an interest in strengthening Craft Nova Scotia for the benefit of the whole craft community in Nova Scotia
  • have an interest in advancing truth and reconciliation with Indigenous communities
  • have an interest in advancing equity, diversity and inclusion within Craft Nova Scotia
Craft Nova Scotia is seeking creative individuals from diverse backgrounds to join our planning group for a 3 months period in early 2022. People from Indigenous, racialized, disability, 2SLGBTQ+, and other equity-seeking communities anywhere in Nova Scotia are invited to contact Inga Petri to discuss the planning group's work.

There are two avenues to join the planning group:

  • By indicating so in the online survey when it becomes available
  • By emailing a note to Inga Petri, Strategic Moves at or by leaving a voicemail at her mobile number, 613-558-8433
Expected Time Commitment for the Planning Group
Anyone who joins the planning group is expected to commit to the following work:
Promote the research and evaluation activities in particular the online survey and Zoom based roundtable discussion (1-2 hours in January)
Review the Report of Findings, and any interim reports in advance of the planning sessions (about 4 to 6 hours, February and early March)
Participate in a Community meeting via Zoom or Phone-in to review findings with the Membership at large/broader community with an interest in Craft Nova Scotia (about 2 hours, early March)
Participate in 3 Planning Group sessions via Zoom or Phone-in of about 2.5 hours each during March 2022 (Dates and times TBD, during second half of March.)
Honorarium for participation in the planning group
We are able to offer an honorarium to up to 10 community members of $300 to participate in this planning process.

Craft Nova Scotia recognizes the support of the Province of Nova Scotia. We are pleased to work in partnership with the Department of Communities, Culture, Tourism and Heritage to develop and promote our cultural resources for all Nova Scotians.

For More Information 
Kelly Jerrott, Executive Director
Craft Nova Scotia
Phone (mobile): 902-880-3314
Inga Petri, President
Strategic Moves
Phone (mobile) : 613-558-8433

Read our full press release